Leveraging Cognitive Bias in Social Design

Now here's an interesting slide deck presentation on Leveraging Cognitive Bias in Social Design. I mention this because, obviously MMOGs are inherently social environments, and rational behaviour isn't actually the norm, despite the vocal domination of the min/maxers and others.

They've listed a few sample cognitive effects that bias behaviour...

• Lake Wobegon effect
• Self serving bias
• Optimism bias
• Not invented here
• Hindsight bias
• Prediction bias

.. and they later mention a few more in the presentation (eg. Loss Aversion). I would also add the bystander effect as something to consider when designing.

Add yours to the list =)